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The Business Essentials will be a weekly review of the best digital articles from Inc(.com). These articles represent a descent and inherent summary of all the necessary tools to become and aspiring, and hopefully inspiring, entrepreneur.



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Every week we tackle articles regarding essential needs for business and its entrepreneurial spirit. These week we cover various articles varying Lifehacker, Mother Nature Network and About.



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For every sale you miss because you’re too enthusiastic, you will miss a hundred because you’re not enthusiastic enough – Zig Ziglar

You know who’s not happy with their lives, when their busy discussing yours.

If I want your opinion I’ll ask for it.

I shouldn’t have to explain myself…YOU should be the one telling ME why you believed what you heard.



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The list might seem insanely a bit daunting. But if all you do is take one step in each category (and respect all of the Don’ts), you’re likely to gain more coverage than any of your competitors. The bottom line is: reach out, be helpful, and get busy.

I’ll hang out in the comments section to help out anyone who has questions. But quite frankly, I’d rather see you out there, connecting with reporters, selling stories about you and your fantastic business successes.

The publicity is there for the taking. All you have to do is ask.



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Becoming a better business person doesn’t only mean having a better, bigger and more profitable business, company or enterprise, but more importantly, it also means becoming a better and more improved person. Well, it should be… since a “business person” is a combination of a business and a person. Now, here are 100 ways to help and guide us to become a better businessman or businesswoman. The list is long, hence, let’s get started.



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1. Make your agreements explicit

The first lesson is to keep agreements explicit. It’s not enough to think that your friend understands what you think: make sure he does by discussing it openly with him. As my mediating friend phrased it, “unspoken promises” have a tendency to turn into broken promises (which are always hard to swallow). Avoid unspoken promises.



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This article is somewhat different from the rest. It tells a story, a story about and from people. It’s their story. Their moments of joy and wander all shared with us. I hope it inspires you to do whatever is necessary to get where you want to be. Make sure you do it the right way with keeping your integrity in mind. The world has changed into a cynical place during the last decade but still its beauty is beyond imagination. Let’s make the best of it. Read and be inspired by these fascinating personal stories.


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