In recent years, it’s hard to say there’s anything left to be relied upon in business and the economy. Big corporations have crumbled. Employees with decades on the job have been left out of work and with no retirement. Yet, in spite of this, small business owners are still optimistic and confident, both in themselves and in their businesses, and if you were to ask any of them, they would each have unique lessons to share, things they know for sure about being in business.

Here are a few things that I know for sure:

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Marketing in 2008 became decidedly social — and 2009 will see the social elements of marketing accelerate. Social media went from being on the cutting edge, to approaching the mainstream. When I say “social” I mean marketing driven by word-of-mouth relationships.

As you go through each of the following small business marketing trends, you’ll see how powerful the social component is for getting and keeping your ideal customer. Just remember, your customers control your brand, so act accordingly.

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As an entrepreneur, consultant, or small business owner, the key to getting publicity for your small business is to make yourself newsworthy.

To get your creative juices flowing let me suggest 20 ways you can make your business newsworthy.

1. Do a customer survey and include controversial questions. Write articles about the results of the survey. The media loves survey results.

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